�ձ�һ��Ƭ Johnstown - Marketing

Evan Johnson

Anonymous — Wed, 09 Feb 2022 19:10:47 +0000

Division

Business and Enterprise Division

Academic Programs

Marketing

Stacy Roberts

Anonymous — Wed, 09 Feb 2022 19:06:49 +0000

Division

Business and Enterprise Division

Academic Programs

Marketing

Rex Van Ashbrook

Anonymous — Tue, 25 Feb 2020 21:12:33 +0000

My educational background is in engineering and business administration. My thirty-five year business career was with smaller but global corporations producing market leading industrial products in very competitive global environments. Specific positions progressed from, engineer to intrapreneur, plant manager to business unit manager, business development to strategic initiative leader. Innovation was a common theme through all assignments with objectives including process, product and business development, operational excellence and business revitalization.

From these experiences I learned the importance of innovation to the external business - growth and long term sustainability, but also and just as importantly to the enterprise in creating effective internal operations and a positive, productive and “entrepreneurial” organizational culture.

My “career” in college level instruction began in 2012 with (what is now) the �ձ�һ��Ƭ’s Innovation Institute in mentoring undergraduate student teams competing in the Randall Family Big Idea Competition and in supporting other entrepreneurial initiatives. This experience led to similar roles in the Katz graduate program in coaching student teams participating in field consulting and business simulation competitions.

My involvement at UPJ began in 2014 by supporting the IdeaLab course in serving as a “shark” for student mid-term presentations and final competition, and as coach or mentor for specific student ventures. In 2017 I was able to contribute to the expansion of UPJ’s entrepreneurial program by developing the content for a second course for the minor. The Entrepreneur’s Toolkit reinforces and expands the IdeaLab curriculum to focus on the commercialization phases of innovation, further preparing the student in advancing their envisioned business venture and/or for a career as in entrepreneur or intrapreneur.

Division

Business and Enterprise Division

Academic Programs

Marketing

Marketing Faculty

KRP97 — Thu, 02 Jan 2020 19:41:35 +0000

George "Skip" Glenn

Anonymous — Tue, 21 May 2019 20:49:38 +0000

Having over a decade of teaching marketing, I am looking forward to bringing many great cases and opportunities to inspire and engage students at UPJ. My travels and work have taken me to South America, Middle America, Caribbean, Africa and Europe and thus giving me many opportunities to see how the world works both in inside and outside the US. Also, I have had the privilege to bring my experience to students at Fashion Institute of Technology (NYC) in the International Trade and Marketing Department and Saint Vincent College's McKenna School for Business. The key for success in this critical area of enterprise is to be vigilant for opportunity and change in the marketplace. In today's rapidly evolving markets, my job will be to plug you into the latest and greatest channels and tools while being grounded in core marketing principles that will continue to serve you well into the future. As an active professional in marketing, I deliver fresh every day so you can be ready for the new world of marketing and enterprise.

Here is a sample of what usually I teach every year:

Principles of Marketing	Consumer Behavior	Marketing Research
Integrated Digital Marketing	Social Media War Room	Marketing Tools & Analytics
Entrepreneurs Idea Lab	Made In Ecuador (Spring Break)	Plus3 Ecuador (Maymester)

If you are interested in learning more about marketing or entrepreneurship,
contact me at sglenn@pitt.edu.
We can book a visit for you and I can show you our Entrepreneurs Idea Lab and Social Media War Room.

Education & Training

BA University of Virginia
MS (2006) City University of New York
FAA Certified Flight Instructor

Division

Business and Enterprise Division

Academic Programs

Marketing